Quick, what comes to mind when you hear the word “social media?” You’d probably say “Facebook” or “Twitter” or another social media website.  That’s understandable, since sites like these have huge followings.  But that also leads to the notion that “social” isn’t a part of business.  It goes along with the notion that we leave our personal lives at the door when we go to work.

Well, it’s a new day. And new ways of thinking are required.  We’re increasingly combining at least some aspects of our personal and work lives.  And I think it’s for the better.  If my co-workers and associates know I like to garden, that makes me more real to them.  Who knows, maybe it means we have something in common other than work.

If you’re feeling the need to get more familiar with what’s going on with “social media” in a company context, this article provides a nice summary, with further links to lots of studies and research to back up the sound bites.

Thanks to Andrea Mondello at Hudson Valley SharePoint for recommending this article to us!